Director of Product Management, Marketplaces, Benefitfocus
2010 – Present
Key strategic lead for the company’s direct-to-consumer Marketplace products, which include health insurance shopping tools, voluntary benefits app stores, and state and private health insurance exchanges. Strategic planning and product development, product implementation, client interface, sales support, engineering resource allocation, product marketing, and documentation. Also serve as an expert on consumer behavior and trends, as well as social media, both internally with external clients and prospects.

Product Manager (Managing Producer, icyou), Benefitfocus
2007 – Present
Oversee all aspects of product management, marketing and promotion, content acquisition, content creation, production development, technical development, design, social media outreach, marketing and promotion for this user-generated video website. Received numerous awards and other recognition for general excellence, including being named a 2009 Webby Honoree in the health category, as well as the e-Healthcare Leadership Awards Gold designation in the Web 2.0 category.

Senior Program Manager, Social Media Strategy & Operations, AOL
2006 – 2007
Creative strategy lead for AOL’s social media properties — AIM, AIM Pages, People Connection — reaching more than 70 million users. Championed conceptual oversight and shepherded projects through development, creating specifications, budgets, timelines, quality assessments, traffic reports, and performance analyses. Worked with blue-chip partners (Sony, Ford) and coordinated with internal departments on operations, business, and technical development.

Director of Media and Publications, Tribeca Film Festival
2002 – 2006
Creative director, leading media efforts and coordinating projects with staff, freelancers, and major design firms. Editor/writer for print/online publications that reached millions. Administrative manager, overseeing staff and budget as well as spearheading departmental directives and writing proposals and specs. Provided same oversight for Tribeca Film Institute, Cinemas, and Enterprises.

Publications Manager – SilverDocs, American Film Institute
2004 – 2004
Oversaw all editorial operations for the annual SilverDocs: AFI/Discovery Channel Documentary Festival. Edited, wrote and rewrote all editorial content, including catalog, brochures, website, e-newsletters, and more. Also designed and laid out posters, brochures, and other promotional collateral. In addition, contributed in event production and other responsibilities during the festival.

Industry Coordinator, IFP/New York
2004 – 2004

Editorial Coordinator, Sundance Film Festival
2002 – 2003
Edited, rewrote, and wrote film reviews and promotional material for the major publications (film guide, catalog) of the most prestigious film festival in the United States.

Producer, LookSmart
2000 – 2001
Project manager/conceptual producer for top 10 (Media Metrix) web search-and-directory company. Worked with such clients as Time Warner, MSN, Earthlink, and NetZero. Created and implemented technical specifications and compiled quality analytics studies.

Producer, FasTV
1999 – 2000
Editorial manager, creative video producer, client relations, and more for the Internet’s first searchable video database, a precursor to such companies as YouTube and iFilm. Spearheaded such benchmark projects as Wimbledon, the British Open, and the “Face-Off for the Presidency” online presidential debate.

Web Content Editor, Newsline.com
1998 – 1999
Wrote, edited, and summarized an average of 75 wire stories per day for Utah’s first personalized news service. Compiled daily fax and email editions and managed weekend editing staff.